Use the Power of your Audience to Increase Revenue Fast
COLONYLive is a simple turn-key solution that generates custom research insights on your audience for hard-to-close categories and advertisers. It delivers sales one-sheets guaranteed to ring the cash register. And it’s all in an easy to use web-based application that takes only minutes to set up.
SIMPLE AUDIENCE INSIGHTS THAT DRIVE NEW REVENUE CONVERSATIONS
Turn simple insights into simple 1-sheets by category, and start new revenue conversations about the power of your audience for an advertiser.
EASY-TO-USE INTERFACE GROUPED BY CLIENT CATEGORY
No complicated tables and cross-tabs. Just graphs showing the power of your audience to each category of advertiser.
SURVEY DATA BUILDS YOUR LISTENER DATABASE
Build profile data on your users over time. Access each respondent’s history, search and find individual respondents.
What are people saying?
“The media business is research focused, and the use of COLONYLive as a research platform has added material value to our research needs. The engagement is effective and an efficient data delivery platform. You are able to monitor feedback from respondents in real time. The use of this data, in a well delivered message has added additional and NEW revenue to the media business, and converted new clients to trust and believe in our brands and products. Our ROI on this survey was over 30 times.”
Nick EfstathiouChief Executive Officer, Central Media Group
“Colony Live “one sheets” add a level of professionalism and credibility to my presentations and meetings. It’s one thing to verbally state demographics or information about our listeners shopping needs. It’s another thing entirely to have a professional (and easy) piece in print to show them and leave with them that appeals visually and is compelling data.”
Kelly CorbettAccount Manager, Gabriel Media
“When we signed on with Colony Live we are were a little skeptical; we had been using a product from a very large company with established roots. However, their product was lacking in any innovative features and was not real, current, local data. Colony Live has changed that; we pick what’s important to us, we survey the market and our listeners and then we have up to date data that is actionable; we are in charge, not some large company. The cost savings was just a side note to us; the real reason we are with Colony Live is that it is shaping up to be the new standard in qualitative data for Radio stations.”
MARK BASSMARKET MANAGER, CRMC, CDMC
“We can decide today that we need some insight on how our audience feels about buying the products of our advertisers, and we can have results within a week.”
TONY RICHARDSKENSINGTON DIGITAL MEDIA, NASHVILLE TN
“CPP’s for our stations are usually much higher than the market … we changed the conversation from CPP to Results.”
BRYCE PHILLIPYGENERAL SALES MANAGER, KPLZ RADIO-SEATTLE
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