Background: Spirit 105.9 had a pending proposal for Austin Community College. Then the pandemic hit and they became non-responsive to the radio sales rep’s outreach.. Solution: Veteran radio Account Manager Martha Iglehart decided to use recent survey information from COLONYLive to show that listeners were still engaged with radio and the station. With a creative
Congratulations to Golden West in Swift Current Canada for retaining an important advertiser – Pioneer Coop Grocery!
Background: Pioneer Coop Grocery had been one of their largest clients in the last couple of years. Problem: Upon time of renewal, they started to question their investment due to assumptions they had made about the Golden West audiences. Solution: With the use of the COLONYLive data, Golden West was able to give Pioneer Coop
Background: Boeing Employees Credit Union (BECU) is the top Banking institution in Seattle (even beating the commercial banks in the Puget Sound) with a big advertising budget and clout. Our radio stations have had a long-standing relationship with top management at BECU that spans decades. We do a considerable amount of business with them DIRECT