
Austin’s Spirit 105.9 closes a local community college account during the Coronavirus pandemic!
Background: Spirit 105.9 had a pending proposal for Austin Community College. Then the pandemic hit and they became non-responsive to the radio sales rep’s outreach.. Solution: Veteran radio Account Manager Martha Iglehart decided to use recent survey information from COLONYLive to show that listeners were still engaged with radio and the station. With a creative