The Colony^Live Blog

Background:  Spirit 105.9 had a pending proposal for Austin Community College. Then the pandemic hit and they became non-responsive to the radio sales rep’s outreach.. Solution:  Veteran radio Account Manager Martha Iglehart decided to use recent survey information from COLONYLive to show that listeners were still engaged with radio and the station. With a creative

Background:  Pioneer Coop Grocery had been one of their largest clients in the last couple of years. Problem:  Upon time of renewal, they started to question their investment due to assumptions they had made about the Golden West audiences. Solution:  With the use of the COLONYLive data, Golden West was able to give Pioneer Coop