Austin’s Spirit 105.9 closes a local community college account during the Coronavirus pandemic!

Background:  Spirit 105.9 had a pending proposal for Austin Community College. Then the pandemic hit and they became non-responsive to the radio sales rep’s outreach..

Solution:  Veteran radio Account Manager Martha Iglehart decided to use recent survey information from COLONYLive to show that listeners were still engaged with radio and the station. With a creative email subject line: Are our listeners still tuned-in?, Martha sent a qualitative one sheet to her contact which showed that their listeners were spending more time with radio now during the pandemic, as well as information about how their habits have changed. Martha then followed up the email with a call.

Results:  Martha was able to close the deal for $2340 with Austin Community College!!

Congratulations Martha and Spirit 105.9!! Great job using listener data to stay in touch with current and prospective clients during the pandemic.

Recent Posts

What are people saying?

“When we signed on with Colony Live we were a little skeptical; we had been using a product from a very large company with established roots. However, their product was lacking in any innovative features and was not real, current, local data. Colony Live has changed that; we pick what’s important to us, we survey the market and our listeners and then we have up to date data that is actionable; we are in charge, not some large company. The cost savings was just a side note to us; the real reason we are with Colony Live is that it is shaping up to be the new standard in qualitative data for Radio stations.”
MARK BASSMARKET MANAGER, CRMC, CDMC
“We can decide today that we need some insight on how our audience feels about buying the products of our advertisers, and we can have results within a week.”
TONY RICHARDS​KENSINGTON DIGITAL MEDIA, NASHVILLE TN
“CPP’s for our stations are usually much higher than the market ... we changed the conversation from CPP to Results.”​
BRYCE PHILLIPY​GENERAL SALES MANAGER, KPLZ RADIO-SEATTLE
Previous
Next
Request A Demo

See How It Works

We'd love to give you a tour of COLONYLive and show you how we can help you make more sales.

BOOK A DEMO

Before You Go

Sign-up for our monthly newsletter for tips on how you can leverage your audience data to grow your revenue.