Background: Pioneer Coop Grocery had been one of their largest clients in the last couple of years.
Problem: Upon time of renewal, they started to question their investment due to assumptions they had made about the Golden West audiences.
Solution: With the use of the COLONYLive data, Golden West was able to give Pioneer Coop Grocery a better understanding of the range in their audience demographics. More specific survey questions such as “How much are you likely to spend on groceries in a week” and “Where do you buy most of your groceries?” helped the stations to paint the picture of opportunity for growth in market share by using their stations.
Results: Golden West was able to secure an annual renewal for CAD $80,000. This group now has customized data they are turning into income!!
CONGRATULATIONS GOLDEN WEST-SWIFT CURRENT!!