Congratulations to Golden West in Swift Current Canada for retaining an important advertiser – Pioneer Coop Grocery!

Background:  Pioneer Coop Grocery had been one of their largest clients in the last couple of years.

Problem:  Upon time of renewal, they started to question their investment due to assumptions they had made about the Golden West audiences.

Solution:  With the use of the COLONYLive data, Golden West was able to give Pioneer Coop Grocery a better understanding of the range in their audience demographics. More specific survey questions such as “How much are you likely to spend on groceries in a week” and “Where do you buy most of your groceries?” helped the stations to paint the picture of opportunity for growth in market share by using their stations.

Results:  Golden West was able to secure an annual renewal for CAD $80,000. This group now has customized data they are turning into income!!

CONGRATULATIONS GOLDEN WEST-SWIFT CURRENT!!

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What are people saying?

“When we signed on with Colony Live we were a little skeptical; we had been using a product from a very large company with established roots. However, their product was lacking in any innovative features and was not real, current, local data. Colony Live has changed that; we pick what’s important to us, we survey the market and our listeners and then we have up to date data that is actionable; we are in charge, not some large company. The cost savings was just a side note to us; the real reason we are with Colony Live is that it is shaping up to be the new standard in qualitative data for Radio stations.”
MARK BASSMARKET MANAGER, CRMC, CDMC
“We can decide today that we need some insight on how our audience feels about buying the products of our advertisers, and we can have results within a week.”
TONY RICHARDS​KENSINGTON DIGITAL MEDIA, NASHVILLE TN
“CPP’s for our stations are usually much higher than the market ... we changed the conversation from CPP to Results.”​
BRYCE PHILLIPY​GENERAL SALES MANAGER, KPLZ RADIO-SEATTLE
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